Vista is a seaside café inspired by Italian coffee culture. Strong espresso, slow mornings, salt air, and a table facing the water. For the guest who wants the ritual of Italian café life, transported to the coast they actually live on.
The logo is clean and classic. Geometric letterforms that play between thick and thin strokes, creating a feeling that is effortless and light.
Like Italian food and culture, simple ingredients done right.
For the visual language, we created a set of silhouette illustrations that bring the café's world to life. Each icon highlights the coffee's quality and the feeling of an Italian courtyard with lemon trees. Bold, simple shapes that let the ingredients speak for themselves.
The photography captures freedom, calm, and stillness by the sea. Warm light, turquoise water, linen in the wind. Everything shot with a vintage, film-like quality that feels like a Mediterranean summer memory.
The color palette captures the feeling of a Mediterranean summer.
Lemon yellow brings sunlight and warmth, and blue reflects the sea and sky.
