Touché is a wine bar built on precision and personal connection. The guest who walks in doesn't need to be a wine expert; they want someone who understands their taste and finds exactly the right wine for them, without pretense or jargon. The atmosphere is calm, direct, effortless.
The mood board focused on
The wine experience: pouring, opening bottles, and variety. Casual, not performative.
The graphic direction came from printmaking: like wine, every print varies slightly, even from the same source.
The sketches explored precision
One perfect, accurate strike. Like the fencing term 'touché,' we needed something sharp and exact.
Because that's the entire philosophy: matching the right wine to the right person.
We chose the version that balanced precision, refinement, and subtlety.
A classical typeface with thin lines ending in triangular points,
hinting at a fencer's blade and a wine glass, but never spelling it out.
We photographed the experience itself
the pour, the bottle, the ritual of opening and tasting. The mood stays casual, effortless, social.
The colors are minimal
Black, white, and mulberry. Mulberry channels the depth and earthiness of wine,
the soil, the richness, the essence. Black and white keep it clean and precise.
