Touché is a wine bar built on precision and personal connection. The guest who walks in doesn't need to be a wine expert; they want someone who understands their taste and finds exactly the right wine for them, without pretense or jargon. The atmosphere is calm, direct, effortless.
Touché is a wine bar built on precision and personal connection. The guest who walks in doesn't need to be a wine expert; they want someone who understands their taste and finds exactly the right wine for them, without pretense or jargon. The atmosphere is calm, direct, effortless.
The sketches explored precision. Like the fencing term 'touché,' we needed something sharp and exact. That's the entire philosophy: matching the right wine to the right person.
One perfect, accurate strike. Like the fencing term 'touché,' we needed something sharp and exact. That's the entire philosophy: matching the right wine to the right person.
We chose the version that balanced precision, refinement, and subtlety. A classical typeface with thin lines ending in triangular points, hinting at a fencer's blade and a wine glass.
A classical typeface with thin lines ending in triangular points, hinting at a fencer's blade and a wine glass, but never spelling it out.
We photographed the experience itself. the pour, the bottle, the ritual of opening and tasting. The mood stays casual and social.
We photographed the experience itself. the pour, the bottle, the ritual of opening and tasting. The mood stays casual and social.
Black, white, and mulberry. Mulberry channels the depth and earthiness of wine, the soil, the richness, the essence.
Black, white, and mulberry. Mulberry channels the depth and earthiness of wine, the soil, the richness, the essence.
