Erev is a neighborhood bar where you show up in jeans, know the bartender by name, and the vibe feels like home. For people in their 20s-30s who want to meet new people but feel comfortable doing it. in a space that's warm, friendly, and real.
Erev is a neighborhood bar where you show up in jeans, know the bartender by name, and the vibe feels like home. For people in their 20s-30s who want to meet new people but feel comfortable doing it. in a space that's warm, friendly, and real.
We started with real moments and nostalgic energy
Authentic joy and nostalgic warmth. Real people, real laughter, nothing staged.
Optimistic, emotional, and completely unpretentious.
Authentic joy and nostalgic warmth. Real people, real laughter, nothing staged.
Optimistic, emotional, and completely unpretentious.
The sketches explored the right balance
Nostalgic energy but not trying too hard. Minimal but not boring.
Nostalgic energy but not trying too hard. Minimal but not boring.
A minimal type with a nostalgic, hand drawn feel
Loose, imperfect, effortless. It doesn't commit to perfect, but it's confident and unmistakable.
Loose, imperfect, effortless. It doesn't commit to perfect, but it's confident and unmistakable.
We built a visual system
that blends drinks with nostalgic elements- disco, cassettes, vinyl records.
capturing the celebratory, uncomplicated spirit of the bar.
that blends drinks with nostalgic elements- disco, cassettes, vinyl records.
capturing the celebratory, uncomplicated spirit of the bar.
The typographic language
Blends nostalgic type design with upbeat messaging.
Establish a verbal identity that consistently reinforces Erev's celebratory, inclusive energy.
Blends nostalgic type design with upbeat messaging.
Establish a verbal identity that consistently reinforces Erev's celebratory, inclusive energy.
The photography captures real moments
people laughing, talking, drinking together. Authentic connection, not staged scenes.
people laughing, talking, drinking together. Authentic connection, not staged scenes.
The color palette is
Saturated, energetic, alive. The colors express passion, warmth, and a modern edge.
Saturated, energetic, alive. The colors express passion, warmth, and a modern edge.
Social content
Blends real moments with energetic motion. The content is designed
to make you feel the bar. the noise, the energy, the laughter, the crowd.
Blends real moments with energetic motion. The content is designed
to make you feel the bar. the noise, the energy, the laughter, the crowd.
