EMILY&JULI is a dessert bakery built for the people who never finish a cake without licking the fork. The space speaks French pâtisserie, but the craving underneath it is pure indulgence. Every guest who walks in already knows they're about to lose a little self-control. They want the mess, the crumbs, the moment right after the first bite when manners stop mattering.
Vista is a seaside café inspired by Italian coffee culture. Strong espresso, slow mornings, salt air, and a table facing the water. For the guest who wants the ritual of Italian café life, transported to the coast they actually live on.
The final wordmark mixes a delicate, ornamental sans with a flowing italic script, locked together by an ampersand that loops like icing dripping off a spoon. The contrast between the two letterforms tells the whole story: precision meets playfulness, French structure meets a willingness to get a little messy.
The final wordmark mixes a delicate, ornamental sans with a flowing italic script, locked together by an ampersand that loops like icing dripping off a spoon. The contrast between the two letterforms tells the whole story: precision meets playfulness, French structure meets a willingness to get a little messy.
The graphic language draws straight from the table after the cake is gone. Antique gilded plates and ornate cutlery, stained with raspberry coulis and scattered crumbs, became the brand's signature graphic elements. These aren't perfect product shots. They're evidence that someone enjoyed themselves.
The graphic language draws straight from the table after the cake is gone. Antique gilded plates and ornate cutlery, stained with raspberry coulis and scattered crumbs, became the brand's signature graphic elements. These aren't perfect product shots. They're evidence that someone enjoyed themselves.
The photographic direction sits between a 1960s retro Polaroid and Marie Antoinette's dining room. Checkered tiles, vintage heels, and antique china frame every shot, while the food itself is caught mid-bite, dripping, or already half-eaten. Texture macros of frosting, ganache, and chocolate carry the same indulgent feel, and every image reads like a pure craving for the dessert on the plate.
The photographic direction sits between a 1960s retro Polaroid and Marie Antoinette's dining room. Checkered tiles, vintage heels, and antique china frame every shot, while the food itself is caught mid-bite, dripping, or already half-eaten. Texture macros of frosting, ganache, and chocolate carry the same indulgent feel, and every image reads like a pure craving for the dessert on the plate.
The color palette captures the feeling of a Mediterranean summer.
Lemon yellow brings sunlight and warmth, and blue reflects the sea and sky.
The color palette captures the feeling of a Mediterranean summer.
Lemon yellow brings sunlight and warmth, and blue reflects the sea and sky.
